San Francisco and the bay area is famous for food. But coffee comes a close second. With big brands like Peet’s Coffee in Berkeley to exquisite San Francisco coffee companies that are fully embracing responsible sourcing, environmentally friendly stores and high quality products. Four Barrel coffee is one of these companies and is driving the city’s most interesting and modern approach to the whole coffee phenomenon. News just broke in the last few weeks that they will be extending their reach into the Portola! This is exciting news and as such the Portola Planet called Four Barrel owner, Jeremy Tooker, to get some further information on the project.
Jeremy is in the final stages of opening the store at a location on San Bruno and Burrows. We asked him why the Portola was his next destination and he said that “well respected friends said it would be a great idea to open a store in the Portola.” He nearly bought a new home in the neighborhood, but his love for the beach ended up in a purchase to the East of the city. The Portola was also an amazing community to work with, Jeremy commented that “so much positivity came from the Portola, such an amazing response to his ideas to open a store”. Unlike any neighborhood he had worked with yet.
We asked what style the new store would take on, would it reflect the Valencia Street location? He said the style has not been fully developed, but he wants to avoid a cookie cutter approach and wants to reflect the neighborhood. It also will be called Four Barrel, a brand that Jeremy wishes to retain for neighborhood locations, unlike his new venture, The Mill, another new coffee store further downtown. What is certain however is that Jeremy intends to make the shop an example of a green business. He mentioned possible plans to create a compostable toilet and a closed loop water system, where waste and rain water is recycled into the business.
Jeremy really was very enthusiastic about coming to the Portola and he wanted to say thank you to everyone who has helped so far. He hopes to be serving us all coffee around the November / December time frame. We can’t wait. So while we drum our fingers in anticipation, check out the following video which really portrays the whole approach Jeremy and the rest of his team have towards coffee.