Jun 08

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“See Your Name Up In Lights”: Avenue Theater Crowdfunding Off To A Strong Start!

The restoration of the Avenue Theater facade is in full swing but to achieve the financial goal the Portola Neighborhood Association needs your help! The city has generously pitched in the majority of the funds to restore the facade and light the marquee but it’s not enough to make the project as flashy as it could be – literally.  The PNA wants the neon on the marquee to flash, just like the Castro Theater does now and the Avenue Theater’s neon letters did then.  Additionally, funds are needed for all the little details such as movable letters on the message boards and lights for the poster cases. Those fun bits of attention grabbing 1920’s flare will cost the project an additional $7,500 that is not currently in the budget.   The good news is that, as of today, with only one day of publicity, the community has already helped the PNA reach 80% of it’s goal…wow!  Go Portola!

Donations range from $25 to $1,000 and each level gets you a bit more recognition with opportunities to get personal messages and names up on the marquee message boards. Check out the crowdfunding page HERE and consider helping to bring the Avenue back to life!

You can read more about the project’s history and goals in our previous article HERE.

Permanent link to this article: http://portolaplanet.com/2017/06/see-name-lights-avenue-theater-crowdfunding-off-strong-start/

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  1. Power Of The Portola: Community Surpasses Fundraising Goal In Record Time - the portola planet

    […] As described in our posted last week, the funds raised will all go to the facade restoration project, helping to bring the landmark back to life.   Paying the way for flashing neon, movable lettering and restored movie poster cases to display art, historic photography and community event notices. This powerful showing of community pride should send a strong message to potential investors and the building’s current owner. The Portola want to see the preservation and revitalizationof the Avenue Theater and we have clearly put our money where our mouth is. […]

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