In the world of shooting ranges, Shoot Smart stands out as a beacon of simplicity and excellence. Shoot Smart,rooted in a commitment to core values of professionalism, trustworthiness, customer-first approach, passion, and helpfulness, redefines the shooting experience for enthusiasts of all levels.
James and Roxanne Laney founded Shoot Smart in 2010, along with their son, Jared Sloane. Shoot Smart is not just another shooting range; it’s a family-owned business with a passion for shooting sports and a mission to provide a safe, inclusive, and educational environment for shooters in North Texas. With five facilities in Alliance, Benbrook, East Fort Worth, Grand Prairie, and White Settlement, Shoot Smart offers accessibility and convenience for its diverse clientele.
At the heart of Shoot Smart’s approach is a dedication to raising the bar in the industry. Whether you’re a seasoned marksman or stepping onto the range for the first time, you will be treated with respect and professionalism.When you enter one of the ranges, the friendly and knowledgeable staff will greet you and will be committed to making your visit an enjoyable and rewarding experience.
“Customer-first” is not just a slogan at Shoot Smart; it’s a way of doing business. From private shooting lanes with no time limits to unlimited gun rentals, Shoot Smart prioritizes the comfort and satisfaction of its customers above all else. The range’s commitment to inclusivity is further demonstrated through community outreach programs aimed at introducing shooting sports to a diverse audience. Employees are hired to be helpful to customers and to go above and beyond to make sure that every customer feels supported and valued.
Trustworthiness is another cornerstone of Shoot Smart’s core values. As a family-owned business, Shoot Smart prioritizes honesty and integrity in all interactions with customers. From transparent pricing to reliable advice on firearm selection and training, Shoot Smart strives to build trust and confidence with every shooter who walks through the doors. From the beginning, Shoot Smart has striven to keep the customer front and center – First!
Shoot Smart is driven to grow. We select employees with ambition and direction. We create growth for them through near-continuous expansion. Shoot Smart manages growth; a leadership team of six people carefully thinks out new ranges and acquired ranges. The objective is to create space for employees to develop, grow, and be promoted. Concurrently, Shoot Smart looks for employees with a passion for excellence and a strong work ethic. People who are always looking to find a better way to work smarter, not harder, are the people of Shoot Smart.
In conclusion, Shoot Smart’s core values of professionalism, trustworthiness, drive, smarts, customer-first approach, passion, and helpfulness set it apart as a leader in the shooting industry. By simplifying the shooting experience and prioritizing the needs of its customers, Shoot Smart redefines what it means to be a shooting range. So why settle for anything else?