We sat down with Tiffany Queen for a quick-fire conversation about life behind the scenes, creative inspiration, and what fuels her success across music, fashion, and social media.
1. Walk us through a typical day in the life of Tiffany Queen.
“No two days are exactly the same, which is what I love about this career! But typically, I start my morning checking in with my team—we go over social media analytics, upcoming projects, and any opportunities that have come in overnight. Then I might have a studio session working on new music, or a fashion fitting if I have an event coming up.
Afternoons are usually dedicated to content creation. Even though I have millions of followers on TikTok and Instagram, I’m still very hands-on with what gets posted. I’ll film several pieces of content, review edits, and plan out the upcoming week’s posts. I’ve learned that consistency is everything—my audience expects regular updates, and I don’t want to disappoint them.
Evenings are when I try to decompress. I’ll catch up with friends, watch something inspiring, or just scroll through music playlists looking for new sounds. Some of my best creative ideas come when I’m not actively trying to be creative. And before bed, I always spend time responding to DMs and comments. That connection with fans is sacred to me—it’s literally what built everything I have today.”
2. What does your creative process look like when you’re working on new music?
“It always starts with emotion. I need to feel something deeply before I can write about it or sing about it. Sometimes that emotion comes from personal experience, sometimes from observing what’s happening in the world, and sometimes from conversations with my followers who share their stories with me.
When I’m in the studio, I love starting with the vibe—what feeling are we trying to create? Working with Ghost Kid on ‘Make A Move’ taught me the importance of establishing that foundation first. Once we have the emotional core, everything else—lyrics, melody, production—flows more naturally.
I also keep voice memos on my phone constantly. If a melody pops into my head at 2 AM or I hear a phrase that could work in a song, I record it immediately. Some of my best ideas have come from those random moments of inspiration. Creativity doesn’t work on a schedule, so you have to capture it whenever it appears.”
3. How do you balance staying current with trends while maintaining your unique artistic identity?
“Great question! I think the key is being aware of trends without being enslaved to them. I pay attention to what’s happening across TikTok, Instagram, and the music charts because I want to know what resonates with people. But I filter everything through the lens of ‘does this feel authentic to Tiffany Queen?’
For example, when everyone was doing a particular sound or challenge on TikTok, I’d ask myself: can I put my own spin on this that feels genuine? If the answer was no, I’d skip it entirely. My audience can tell when I’m forcing something versus when I’m genuinely excited about creating it.
The collaboration with Jason Derulo is a perfect example. ‘Make A Move’ has contemporary production elements that feel current, but the song is unmistakably me. We didn’t chase trends—we created something that felt true to both of our artistic identities while still being commercially viable. That’s always the sweet spot I’m aiming for.”
4. If you could collaborate with any three artists, dead or alive, who would they be and why?
“Oh, this is tough! First, Beyoncé—no explanation needed, right? She’s the blueprint for what it means to be a multi-hyphenate entertainer who maintains complete artistic control. The level of excellence she brings to everything she touches is what I aspire to.
Second, I’d love to work with The Weeknd. His sonic world is so distinctive, and I think our voices could create something really special together. Plus, I admire how he’s evolved his sound over the years while staying true to his artistic vision.
And third—and this might surprise people—I’d choose Prince if I could go back in time. He was fearless about genre-blending, he played like twenty instruments, and he refused to let the industry box him in. That rebellious creativity combined with incredible musicianship? That’s the kind of artist I want to be.
But honestly, I’m also excited about collaborating with emerging artists who are hungry and innovative. Some of the most exciting music is coming from creators who don’t have massive budgets but have unlimited creativity. Those collaborations can be just as valuable as working with established legends.”
5. What’s one thing your millions of followers would be surprised to learn about you?
“Despite having millions of views on social media and performing on stages, I’m actually quite introverted! People assume because I’m comfortable on camera and in front of crowds that I’m always ‘on,’ but the truth is I need a lot of alone time to recharge.
After a big event or a heavy week of content creation, you’ll find me at home in sweats, probably reading or watching documentaries. That quiet time is essential for my mental health and creativity. It’s when I process everything that’s happening and reconnect with myself.
I think people sometimes forget that the person they see online is me, but it’s not all of me. There’s a whole private life that doesn’t get documented, and I’m intentional about protecting that space. Balance is everything, and knowing when to step back from the public eye has been crucial for my sustainability in this industry.”