The digital music landscape is more crowded than ever, yet many creators and distributors struggle to manage and monetize their assets effectively. As streaming platforms demand higher quality and more transparent data, the industry faces a critical bottleneck in how vast music libraries are curated and deployed globally. Without a streamlined approach, valuable intellectual property often sits dormant, missing out on the explosive growth of global digital markets.
Dusan Simic, the CEO and Co-Founder of 2Immersive4U, is stepping in to solve this complexity. Through a strategic partnership with AMG’s Mark S. Berry, Simic is spearheading the launch of one of the world’s most extensive music catalogues, merging technical innovation with industry-leading distribution. In this interview, we discuss the vision behind this massive undertaking and how 2Immersive4U is reshaping the future of music consumption.
Q: With the recent announcement of your partnership with AMG, what was the primary motivation behind uniting these two powerhouses to launch such a massive music catalogue?
Dusan Simic: It was the next logical step for both companies. 2immersive4u comes from the tech media side, and AMG has developed channels of distribution and TV/Movie slate.
Q: 2Immersive4U is known for pushing technological boundaries. How does your platform’s technology specifically enhance the value and accessibility of this new collection?
Dusan Simic: Besides working with incredible artists and vendors, clients have the first opportunity ever to access a new catalogue and in a couple of hours have everything ready – Song, jingle, Bumpers & Stingers, Videos. Attack Trax is a one stop station.
Q: Managing one of the world’s largest music catalogues involves significant logistical challenges. What systems have you implemented to ensure seamless distribution across global markets?
Dusan Simic: We use automated distribution workflows integrated with global streaming platforms, social networks, and connected-TV ecosystems. This allows content to be deployed simultaneously across markets while maintaining localized metadata, language variations, and region-specific compliance requirements.
Second, our system incorporates AI-assisted catalog intelligence. This analyzes performance data, audience signals, and platform trends in real time. As a result, we can optimize release strategies, playlist targeting, and promotional formats for different territories.
Finally, we focus heavily on scalable media pipelines. Through our proprietary AI engine and automated rendering infrastructure, we can generate multiple versions of audio-visual content—including vertical, immersive, and broadcast formats—without slowing distribution timelines.
Q: How does this collaboration specifically benefit independent artists and rightsholders who are part of the 2Immersive4U ecosystem?
Dusan Simic: This collaboration empowers independent artists and rightsholders by giving them access to AI-powered production, cinematic visuals, and global distribution capabilities that were traditionally reserved for major labels and large studios.
Through the 2Immersive4U ecosystem, creators can transform their music into high-quality immersive video, multi-format content, and platform-ready media while maintaining ownership of their work.
As a result, independent artists can expand their reach, unlock new revenue opportunities, and compete globally with the same creative and technological advantages as major industry players.
Q: Looking at the current trends in the music industry, where do you see the biggest opportunities for growth in the next three to five years?
Dusan Simic:
Over the next three to five years, the biggest opportunities in the music industry will emerge at the intersection of AI-powered creation, immersive media, and global digital distribution. AI is fundamentally changing how music is created and scaled. Tools that assist with composition, production, and sound design allow artists and studios to move from isolated releases toward building large, dynamic catalogs of content that can evolve continuously. Instead of waiting months between releases, creators can now iterate quickly, experiment with new sounds, and produce multiple versions of a song tailored for different platforms and audiences. At the same time, music is increasingly becoming a visual and immersive medium rather than just an audio experience. Short-form video, interactive music videos, virtual performances, and immersive formats such as VR and 360° media are expanding how audiences engage with music.
Equally important, global digital distribution has removed many of the traditional geographic barriers in the music business. Today, an artist or studio can reach worldwide audiences instantly through streaming platforms, social media, and connected-TV environments. The combination of AI-driven creative pipelines and global distribution networks allows music to scale internationally far faster than in previous eras. From our perspective at Attack Trax, these forces are converging into a new model where music becomes a multi-format digital property—not just a track, but an entire universe of videos, immersive experiences, and social media content that can be distributed globally and optimized through data and AI.
Q: What can fans and industry stakeholders expect from 2Immersive4U as you continue to expand your footprint in the global entertainment market?
Dusan Simic: As 2Immersive4U continues to expand its footprint in the global entertainment market, fans and industry stakeholders can expect us to keep pushing the boundaries at the intersection of AI, music, and cinematic storytelling. Our focus is on building a new type of production ecosystem where music, video, and immersive media are developed together from the beginning rather than as separate pieces.
By combining human creative direction with our proprietary AI-driven production pipeline, we can produce high-quality music videos, animated storytelling, and immersive visual experiences at a speed and scale that traditional production models simply cannot match. At the same time, we are investing heavily in AI-powered creative pipelines that enable character consistency, cinematic virtual production, and scalable content generation, allowing us to develop original IP, virtual artists, and music-driven visual worlds that live across multiple platforms—from streaming and social media to connected TV and immersive environments.
For industry partners, this creates new opportunities to collaborate on AI-native entertainment formats designed for modern audiences and global digital distribution. For fans, it means richer visual storytelling, more frequent releases, and entirely new forms of interactive and immersive music experiences. At the same time, we have an exciting slate of projects through Attack Trax, including songs for Universal Artists like Ara Grace,a couple of Disney songs, remixes for legendary artists , the upcoming high-budget film Fight of the Century about the historic Muhammad Ali vs. Joe Frazier fight, and several animated projects currently in development. Ultimately, our goal is to help shape the next generation of entertainment—where AI amplifies human creativity and allows stories, music, and visual worlds to reach audiences everywhere faster than ever before.
The integration of AMG’s legendary industry reach with 2Immersive4U’s cutting-edge digital infrastructure marks a pivotal moment for the music business. By prioritizing high-quality distribution and robust data management, this partnership ensures that timeless catalogues and new hits alike reach their maximum potential. The insights shared by Dusan Simic highlight a clear path forward: a future where technology and creativity work in perfect harmony to reward creators.
As the demand for immersive and accessible content continues to rise, the role of comprehensive, tech-driven catalogues will only become more vital. 2Immersive4U is positioned at the forefront of this evolution, providing the tools and scale necessary to navigate the modern media landscape. By bridging the gap between vast libraries and global audiences, Simic and his team are setting a new standard for excellence in the digital age.
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