In an industry where professionalism and trust are paramount, reports have surfaced exposing the questionable actions of an alleged producer and director, Alex Hernandez, who operates under the alias “EastsideMovie.” Multiple sources have voiced concerns regarding Hernandez’s unprofessional conduct, leaving many creatives in a state of frustration and financial loss.
According to reports, Hernandez recently orchestrated a project that involved flying a team out to Miami with promises of filming a high-profile music video. After assembling the team, covering significant costs, and committing their time and talent to the project, Hernandez allegedly went off the radar, leaving collaborators in limbo and without the expected final product. Insiders describe the situation as a complete abandonment of responsibilities, with Hernandez cutting off communication and failing to deliver any video footage.
Unfortunately, Hernandez’s alleged actions are not an isolated incident in the entertainment world. The rise of so-called “pseudo producers” has become a troubling trend, where individuals assume the title of “producer” or “director” without the necessary professional skills, connections, or work ethic to back it up. This phenomenon has resulted in artists, musicians, and their teams suffering financial setbacks and emotional stress due to the empty promises of these unreliable figures.
Hernandez’s handling of this recent Miami project exemplifies these problematic patterns. Sources involved in the production recount that after securing their time and efforts, Hernandez appeared to vanish, failing to provide any updates or explanations. The anticipated video, a project to which the team had dedicated considerable time and energy, now seems to be permanently out of reach. The lack of communication has left many wondering whether Hernandez ever intended to complete the project.
This incident serves as a reminder for artists, managers, and production teams to be cautious when engaging with independent producers and directors. Red flags to look out for include vague project timelines, insufficiently detailed contracts, lack of references or verifiable work history, and inconsistent communication. Ensuring that contracts are legally binding and that payment terms are clearly defined can help avoid the fallout that occurs when projects are left incomplete.
For industry professionals, Hernandez’s actions are a sobering example of the risks that can arise from working with unreliable producers. As more voices speak out about their experiences with “EastsideMovie,” the hope is that the industry will take heed, ensuring that aspiring talents are shielded from those who fail to uphold their commitments.
In a creative field where integrity and respect are essential, unprofessional behavior not only wastes time and resources but also casts a shadow over the collaborative spirit that drives art and entertainment. Alex Hernandez’s case is a call to action for all in the industry to prioritize due diligence, keeping a watchful eye for those who may prioritize personal gain over the success of their collaborators.