Craig Shah (L), Founder of EVOKE, poses for a photo with M. Teresa Lawrence, President & Executive Director, The Trueness Project. Photo Courtesy.
Two organizations are joining forces to blend inner peace with ethical buying. The Trueness Project has announced a partnership with EVOKE to co-sponsor the 2026 Grand Butterfly Gathering. This collaboration aims to bridge the gap between personal values and daily actions.
The Trueness Project focuses on helping people live their inner truth. EVOKE operates as a digital marketplace built on gratitude. Together, they plan to amplify a message of compassion and responsibility.
A Global Celebration of Peace
The Grand Butterfly Gathering takes place annually on the last Saturday of June. It serves as a global event uniting people in a symbolic act of harmony.
You can participate in two ways:
- In-Person: Join the physical celebration in Jackson, Wyoming.
- Online: Connect virtually from your location to support the cause.
The Trueness Project started this initiative based on a specific belief. They hold that lasting peace begins within. When you connect with your authentic self, you act with integrity. This inner clarity leads to stronger communities and healthier relationships.
Introducing Gratitude Tokens
The Gratitude Token by EVOKE. Poster: EVOKE.
EVOKE supports this mission by adding a practical reward system. The marketplace uses a model that values gratitude and ethical choices.
Through this partnership, EVOKE will sponsor the gathering. They will provide “Gratitude Tokens” to all in-person participants. You can redeem these tokens on the EVOKE Marketplace. This system rewards you for taking part in positive community action.
Shared Vision and Leadership
Both organizations see a strong alignment in their missions. The Trueness Project works to change hearts through mentorship. EVOKE works to change behavior through conscious commerce.
M. Teresa Lawrence, President of The Trueness Project, explains the connection. She notes that when you trust your inner voice, you become more courageous. Peace begins with truth.
Craig Shah, Founder of EVOKE, agrees. He views his platform as a community for those who live with purpose. Supporting the gathering allows them to extend that purpose into a global movement.
How to Get Involved
The 2026 Grand Butterfly Gathering is open to everyone. You are invited to dress up creatively as a butterfly and celebrate your truth.
This event offers a moment to reflect and connect. By bringing together honesty and gratitude, the partnership aims to make positive change inevitable.
Media Contact:
M. Teresa Lawrence President & Executive Director, The Trueness Project
Email: teresa@truenessproject.org
Website: www.truenessproject.org General Inquiries: info@evokemedia.io